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BNY Mellon, a leader in the realm of asset and securities management, is in the late stages of a review of its creative business.
The assignment is global, with estimated media spending of nearly $15 million. In the U.S. alone last year, media spending exceeded $10 million, according to Nielsen. That figure doesn’t include online outlays.
The incumbent on the account, The Concept Farm in New York, is defending. BNY Mellon is among its largest accounts.
The review stems from BNY Mellon’s growth globally as well as best business practices, according to a representative.
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